Coke Sweet Coke: Marketing to Mexicans 101

Forget all about Hispanic cheese and lettuce. You know your neighborhood supermarket is genuinely targeting Mexicans when its soda aisle devotes space to the real thing.

Photo taken at Wegmans in Ithaca, N.Y. by Polo Aristoy

This entry was posted on Sunday, May 9th, 2010 at 5:05 pm and is filed under Food, Marketing & Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

4 Responses to Coke Sweet Coke: Marketing to Mexicans 101

  1. DF says:
    May 10, 2010 at 12:59 pm

    Hay una suerte de “caza” de Cocascolas mexicanas. Saben mejor -o distinto, para ser etnográficamente responsable

    Otrosí: Bert Valencia, profesor en Thunderbird, me contó hace tiempo cómo Sol debió volver atrás con sus botellitas fancy -básicamente, sin rayones- para no perder a su público mexicano en EEUU. Una botella sin raspones actuaba era para el cuate constructor, albañil y jardinero un intento de parecerse a Corona, esa cosa de pijos. En resumen, Sol debió volver a las botellas viejas.

    Reply
  2. shoutabyss says:
    May 12, 2010 at 7:54 pm

    It says “made with real sugar.” Somehow that scares me about United States Coke. Who knows what might be in there?

    Reply
  3. Daniel H. says:
    May 17, 2010 at 5:34 am

    Wonder who designed that! – D.

    Reply

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