Does This Look Like Salsa to You?

In yet another sign that Hispanic-targeted advertising gets more creative every time, here is how Cheetos decided to pitch its new Cheetos Salsa Roja to Spanish-speaking Angelenos (which pretty much means all Angelenos.)

(I guess only a “real” Latino will be able to understand the connection between a soccer referee holding a red card with the word ‘mánchate’.)