Meanwhile in Hispanic Marketing Land…

September 15, 2008

Patrick Bertoletti, an American competitive eater from Chicago, consumed 127 jalapeños in eight minutes.

The stunt was part of La Costeña’s annual Feel the Heat Jalapeño Eating Championship Challenge to commemorate Mexican Independence Day.

Because, you know, that’s how Mexicans like to celebrate our independence.

Ay, ay, ay!


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