Mexicans ‘Quieren’ Taco Bell… Do They?

October 10, 2007

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Aren’t Mexicans lucky? Not only they will now have access to Ugly Betty, but they will be able to enjoy the show while savoring a delicious… tacostada from Taco Bell!

The company, a unit of Yum Brands, this week said it will return to Mexico after a failed attempt 15 years ago, in hopes of establishing up to 300 franchises in the country. But don’t think it will get away with murder: Taco Bell has said that what they call “tacos” here in the U.S. (those hard-shell yellow things probably made in China) will be called “tacostadas” south of the border … see? it’s because we know what a taco looks like!

Steve Pepper, Taco Bell’s general manager in Mexico, insists the company doesn’t pretend to insult Mexicans by selling its products as “typical.” In fact, Mr. Pepper informs us the menu will use the word “spicy,” not “picante,” –which coming from a guy called Pepper should give the information some kind of credibility.

Ay, ay, ay, yo no quiero Taco Bell!


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