Here’s a good one. Macy’s department this week said it will no longer sell a T-shirt that turned out to offend the same people it was intended to please: Latino shoppers.
Such offending T-shirt, which sold for $24.95, reads “Brown is the New White,” which was deemed just too much for Latinos to take. In a statement, the company did not mention such an item by its name but said “We apologize if customers have found some of the merchandise offensive and have removed the style that they found objectionable.”
Macy’s may have pulled the “objectionable” T-Shirt but the controversy goes on at a dedicated FoxNews blog with Latinos seriously divided over the issue: while some are calling on a general Macy’s boycott, others claim the T-Shirt is actually pretty cool (and don’t get them started on Black Power-labeled clothing.)
As for myself, I’m still stunned… $24.95 for a crummy Made-in-El Salvador T-Shirt? you gotta be kidding me!
July 24, 2007 at 5:58 pm |
Macy’s catering to Hispanics backfires
Macy’s campaign to cater to Hispanics is called “Brown is the New White.” The new line of clothing, (including t-shirts that say “I is for illegal”, and more that are so repulsive I cannot print it here), has been rejected
July 27, 2007 at 1:00 am |
Brown is the New White? Macy’s Teaches Racism 101
Mi Blog Es Tu Blog reports that “Macy’s department this week said it will no longer sell a T-shirt” which says “Brown is the New White”. The T-Shirt was made for Latino shoppers. Macy’s apologized, and the T-Shirt will not…
August 30, 2007 at 2:25 pm |
Another example of political correctness. Macy obviously has no balls.
October 8, 2008 at 8:38 am |
[...] Brown is the new white T-shirt Apparently shocking for Latino’s, for whom the t-shirt was designed, Macy’s has stopped selling these to customers. The slogan “brown is the new white” does refer a bit too much to the supposed white supremacy, doesn’t it? [...]