There’s gotta be something wrong with me because, as a Hispanic woman, I don’t seem to know how to unleash my mysterious, enchanting side through passion and romance.
But that might change soon, thanks to Univision’s new telenovela, Mi adorada Malena, which debuts tonight at 6:00 PM (ET) and follows the comings and goings of Malena Ferreira, a professional, “strong, beautiful and exotic woman,” and two caballeros vying for her attention.
But don’t expect your typical one-hour Televisa-produced drama: Mi adorada Malena is a Univision production and will only be available on the Internet.
Oh, and I almost forgot to mention: the protagonista also happens to be a spokesperson for Caress Exotic Oil Infusions body wash. And in fact the body wash itself is a key element to the plot. And why not? after all, the six-episode series is nothing but a big product pitch by the Unilever brand.
In explaining the cultural insight behind the effort, a marketing director at Unilever simply said in a statement that “Hispanic women know how to unleash their mysterious, enchanting sides through passion and romance.”
Do we really? maybe I’ve been using the wrong moisturizing (or is it body wash?)
[...] Ready to unleash my enchanting side [...]