http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/ Fri, 10 Feb 2012 02:04:20 +0000 hourly 1 http://wordpress.com/ http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-11321 Mon, 07 Mar 2011 00:19:14 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-11321 [...] P&G’s latest finding: Latinos love to smell « Mi blog es tu blog8 Responses to P&G’s latest finding: Latinos love to smell … [...] P&G’s latest finding: Latinos love to smell – Mi blog es tu blog More stupid multicultural marketing. … She mentioned that in Mexico, housewives tend to associate cleanliness with a strong perfume smell, and she mentioned Fabuloso (a cleaning product… [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-450 Wed, 18 Jul 2007 04:02:18 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-450 [...] P&G’s latest finding: Latinos love to smell [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-449 Wed, 18 Jul 2007 03:57:27 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-449 [...] P&G’s latest finding: Latinos love to smell [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-445 Tue, 17 Jul 2007 12:01:47 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-445 [...] P&G’s latest finding: Latinos love to smell [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-444 Tue, 17 Jul 2007 12:01:29 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-444 [...] P&G’s latest finding: Latinos love to smell [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-443 Tue, 17 Jul 2007 12:00:30 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-443 [...] P&G’s latest finding: Latinos love to smell [...]

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-356 Mon, 25 Jun 2007 21:17:10 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-356 And not only scent. Some automakers have launched “Latino” colors too… guess which is the Latino color of choice? Red, what else! I guess marketers always think of bullfights when thinking of Latinos … But I hope they don´t get inspired by the matadors for fashion too, as we machos would be forced to wear “stretchy pants” all the time …

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-349 Thu, 21 Jun 2007 17:35:13 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-349 A cousin of mine used to work for a scent manufacturer in Mexico City as part of their marketing team. She mentioned that in Mexico, housewives tend to associate cleanliness with a strong perfume smell, and she mentioned Fabuloso (a cleaning product that comes in very bright colors and is way too smelly) as an example. I don’t know if Suavitel counts, but that has a very strong smell too. Eh…

]]> http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-347 Thu, 21 Jun 2007 10:18:42 +0000 http://lauramartinez.wordpress.com/2007/06/20/pg-findings-latinos-love-smell/#comment-347 [...] P&G’s latest finding: Latinos love to smell – Mi blog es tu blog More stupid multicultural marketing. “You may not know this, but we Hispanics are “avid scent seekers.” That is according to Procter & Gamble, which worked closely with “smell expert” Dr. Alan Hirsch in determining the impact of scents in Latinos (tags: latino hispanic advertising) [...]

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